How it works
Enter the sale price, any shipping you charge, and what the watch cost you. The calculator applies each channel’s fee rules and ranks them by what lands in your account. Every fee is editable under “Edit fee settings”, because rates change and dealers negotiate. Defaults are as of October 2026; verify with the marketplace before you list.
The fee rules we use
- eBay (Jewelry & Watches > Watches, Parts & Accessories): 15% of the total sale up to $1,000, 6.5% of the portion from $1,000 to $7,500, 3% of anything above $7,500, per item, plus $0.40 per order over $10. The fee is charged on the total the buyer pays, including shipping and sales tax, which is why the calculator asks for a tax rate. Source: eBay selling fees.
- Chrono24: dealers pay a monthly package fee (from €199 a month for up to 25 listings) and a commission Chrono24 shows per listing rather than as one public rate. We start at the 6.5% private-seller rate. Enter your real rate, and spread your package fee across your monthly sales. Source: Chrono24 dealer price structure.
- Direct card: 2.9% + $0.30, Stripe’s standard US rate. Source: Stripe pricing.
- Wire: a flat incoming-wire fee from your bank. $15 to start; check your fee schedule.
A worked example
An $8,500 watch, no shipping charged, 7% sales tax collected by eBay. eBay’s fee runs on $9,095: $150 on the first $1,000, $422.50 on the next $6,500, and $47.85 on the last $1,595, plus $0.40, for $620.75 (7.3% of the price). Chrono24 at 6.5% is $552.50. A card payment costs $246.80, and a wire $15. Selling direct by wire keeps about $600 more than eBay on the same watch.
That doesn’t make marketplaces a bad deal. They bring buyers you don’t have yet. The point is to price knowing the cost of the channel. Our WristBook vs Chrono24 comparison explains how dealers use both, and the eBay integration books eBay fees onto the deal automatically. For what the fees do to your overall margins, see watch dealer profit margins and gross vs net profit.