WristBook vs Elefta
WristBook is built around the business — what you stock, who wants it, and what you actually made: true net profit per deal, the buyer matcher, consignor automation, and dealer balances in both directions. Elefta is built around the marketplace — listing, distribution, dealer-to-dealer trade. Both are for watch dealers; one runs your floor, the other feeds your channels.
- You want a real P&L — true net profit after fees, shipping, and commission
- You need one-click, tax-ready exports to hand your accountant
- You want the matcher to surface the buyer the moment a piece lands
- You run consignment and want commission splits done automatically
- You want a clean buyer-facing share page (with photos, price, condition) for every watch
- You have buyers paying in installments and need aged-AR flags
- A live B2B dealer marketplace is central to how you source and sell
- You list across Chrono24, Bezel, Grailzee and want one sync hub beyond Shopify + eBay
- You want a webstore with separate wholesale and retail views
- You send watches out on memo and need a dedicated memo flow
- You want the lowest entry price with unlimited users
Side by side
Every claim below is sourced from each product's public pricing or features pages as of May 2026.
| WristBook | Elefta | |
|---|---|---|
| Pricing | ||
| Plan structure | Two plans: Essentials $29 (1 user) / Dealer $79 (up to 3 users) | Free Starter · Performance $99 · Platinum $149 (annual: $79 / $119) |
| Users included | 1 / 3 / 10 across tiers | Unlimited users on every paid plan |
| Free option | No free tier; Essentials starts with a 14-day free trial | Free Starter tier + 1-month full-access trial |
| Accounting & profit | ||
| True net profit | ✓ Every deal nets out fees, shipping, commission, taxes | — |
| Expense ledger | ✓ Vendors, categories, recurring flags, top-vendor breakdown | — |
| P&L dashboard | ✓ Revenue / profit charts with period-over-period deltas | Business analytics (Platinum) — no full P&L |
| One-click Tax Pack export | ✓ 5-sheet workbook: revenue, expenses, payouts, P&L, categories | — |
| Receivables & aged AR | ✓ Installment tracking + 30-day overdue flag on the dashboard | — |
| Dealer ledger (what you owe, what you're owed) | ✓ A running balance with every contact, both ways — record payments in and out, buy on “pay later” terms, send a clean statement | — |
| Consignor automation | ✓ Auto commission split on sale + per-consignor payout view | Memos only — splits tracked by hand |
| Buyers & matching | ||
| Buyer wishlists | ✓ Logged by reference number | ✓ Client requests & wishlists |
| Auto buyer-to-inventory match | ✓ Surfaces the waiting buyer the moment a fitting piece lands | Wishlists stored; matching is not automated |
| Match-card outreach | ✓ One-tap email / SMS / WhatsApp / Instagram with prefilled message, auto-attached share-page link, and 'mark contacted' tracking | ✓ One-click image / invoice / catalog sharing |
| Public buyer share page (per watch) | ✓ Clean buyer-facing URL — photo carousel, price, condition, box & papers, dealer name. OG / iMessage / WhatsApp unfurl. | Catalog / invoice / image share — no persistent per-watch buyer URL |
| Inventory & capture | ||
| AI photo-to-listing | ✓ Grounded against a verified catalog of 1,102 references across 23 brands — picks from real refs, not invented ones. Reads brand, ref, condition, box & papers. | — |
| AI bulk-add from an invoice / document | ✓ Reads a PDF, Excel, CSV — or a photo of a handwritten ledger — into a pre-filled batch | Bulk upload — items keyed in, not read from a document |
| In-app guided camera capture | ✓ Two-shot dial → caseback flow with too-dark gate, tuned for one-handed use | Standard photo upload |
| Multi-photo per watch | ✓ Up to 8 photos with primary selector; carousel on the share page | ✓ Multiple photos |
| Reference-number autofill | ✓ Built-in reference catalog fills brand / model | ✓ Autofills brand / model / specs from the reference |
| Watch-specific inventory fields | ✓ Serial, ref, box & papers, cost basis, provenance | ✓ Serials, refs, dial & bracelet variations |
| Memos (watches out on memo) | Per-deal invoices, emailed in-app — no memo-out flow | ✓ Automated memo creation |
| Contacts + 'purchased from' on every piece | ✓ One Contacts book for buyers, the dealers you buy from, and consignors — one card per person, whatever side of the trade — plus a 'purchased from' link on every piece | Per-item cost tracking, but no documented supplier contacts or 'purchased-from' source |
| Invoice attached to the piece | ✓ Attach the purchase invoice to any piece — upload a PDF or snap photos and we stitch them into one | Generates memos + invoices — no documented file attachment to an inventory item |
| Distribution & marketplace | ||
| B2B dealer marketplace | On the roadmap | ✓ Live — buy, sell & source within a vetted dealer network |
| Concierge sourcing | On the roadmap | ✓ Source specific pieces via concierge service |
| Shopify sync | ✓ Live — bidirectional, photo-syncing, webhook-driven | ✓ Live (part of multi-channel sync) |
| eBay sync | ✓ Live — list, order sync, real-fee accounting | ✓ Live (part of multi-channel sync) |
| Chrono24 / Bezel / Grailzee sync | Bezel & Grailzee on the roadmap. No Chrono24 listing; Chrono24 market search is built in | ✓ Upload once — listings stay synced across platforms |
| Branded webstore | ✓ Branded storefront of available pieces, with inquiries (no checkout) | ✓ Customizable storefront, wholesale + retail, live inventory |
| Mobile | ||
| Mobile app | Mobile-first web app — built to run one-handed | Native iOS + Android apps |
| Direct camera capture in the form | ✓ Snap-and-fill straight from the inventory form | — |
| Security & compliance | ||
| Encryption in transit & at rest | ✓ TLS 1.3 + AES-256 | Not publicly detailed |
| Database-level tenant isolation | ✓ Postgres row-level security on every query | Not publicly detailed |
| Published security page | ✓ /security | — |
| Jewelry support | ||
| Jewelry inventory | ✓ Optional +$29/mo add-on — ships today. Chains, rings, bracelets, designer pieces logged with category, material, purity, weight, hallmarks, and gemstones in the same inventory as your watches | Roadmap — Elefta's own FAQ describes jewelry features as 'upcoming.' Not shipped today. |
Drop one invoice. Log the whole lot.
Buying at scale, the worst part isn't the deal — it's the data entry afterward. WristBook's bulk-add reads a PDF invoice, an Excel sheet, a CSV, or even a photo of a handwritten estate ledger — and pulls every line item, the vendor, shipping and handling, into a pre-filled batch. Overhead is allocated across the lot, so per-piece landed cost is right from the first second, and every watch traces back to its origin batch.
Every other platform on this page makes you reformat a spreadsheet into their template first. WristBook reads the document you already have.
See how bulk-add worksWhy dealers switch
Where WristBook is genuinely better.
Your books, not just your listings
Elefta keeps your inventory and listings tidy. WristBook does that and runs the accounting underneath it: every deal nets out fees, shipping, and commission into a true net profit figure — per deal, per month, per brand. A full expense ledger, a real P&L, and a one-click Tax Pack you hand straight to your accountant. Elefta tops out at “business analytics” on its Platinum plan — there is no true-profit netting, no expense ledger, and no tax export.
AI reads the watch off a photo — and doesn't make up references
Photograph the watch and WristBook's AI identifies it — brand, reference, model, condition, box and papers — and fills the listing. The pipeline is grounded against a verified catalog of 1,102 references spanning 23 brands, including Rolex, Patek Philippe, Audemars Piguet, Omega, Cartier, and Tudor, so it picks from real refs instead of confidently inventing one. A guided two-shot flow (dial, then caseback) keeps capture consistent. Elefta autofills from a reference number you type in: faster than nothing, but you're still the one reading the caseback and keying it in.
The matcher does what your memory can't
WristBook logs every buyer's wishlist by reference and surfaces the buyer the moment a fitting piece comes into stock — before you list it. Elefta stores client requests and wishlists too, but the match is a search you have to remember to run. Pieces walk out the door because nobody remembered who wanted them; the matcher is how that stops.
Consignment and receivables, actually handled
Link a consigned piece to its owner, set the split, and WristBook calculates the commission automatically when it sells — with a per-consignor view of active stock, stock value, sold count, and lifetime payouts. Buyers paying in installments are tracked per deal, with anything past 30 days flagged on your dashboard, and every contact carries a running balance both ways: what they owe you, what you owe them. Elefta has memos; it doesn't do the money math behind them.
The honest part
Where Elefta is genuinely stronger.
A comparison page that only said nice things about one side wouldn't be useful. Here's what Elefta has that we'd send dealers to today — and how we think about closing the gap.
A live B2B dealer marketplace. Elefta's dealer-to-dealer marketplace is live today — buy, sell, source, and a concierge service for hunting specific pieces. WristBook's own dealer marketplace and concierge sourcing are on the roadmap, not live — today, Elefta has the head start on liquidity.
Marketplace sync. One hub that pushes listings to Chrono24, Bezel, Grailzee, Shopify, and eBay and keeps them accurate. WristBook now has Shopify and eBay both live — list to eBay from WristBook, and when it sells the order syncs back and books the sale with your real fees. Bezel and Grailzee are on the roadmap. WristBook doesn't list to Chrono24 — it has Chrono24 search built in, so you can check the live market for any reference next to your own sold comps. If you need listings pushed to Chrono24, they're ahead.
Wholesale + retail webstores. Elefta launches a customizable storefront with live inventory sync and separate wholesale and retail displays. WristBook gives you a branded storefront of what's available, with inquiries landing in your book, but no checkout and no separate wholesale view yet.
A dedicated memo flow. Sending watches out on memo — to other dealers or clients on approval — is a core trade primitive, and Elefta automates it. We handle invoices and consignment-in, but not memo-out.
Entry price and seats. A free Starter tier, lower paid tiers, and unlimited users on every plan. If headcount is your main cost driver, Elefta is cheaper to grow on.
Elefta says jewelry is ‘coming.’ WristBook ships it today.
If you carry watches and jewelry, the deciding question isn't who's promised it — it's who you can log a chain into this afternoon. WristBook's jewelry add-on is live: toggle it on at signup or later from Settings, $29/mo flat on any plan. Same inventory, same dashboards, same P&L.
Elefta FAQ, May 2026: “while Elefta is optimized for watches, our upcoming jewelry features make it ideal for dealers handling both product types.”
Already on Elefta?
Keep listing wherever you list — and run the books in WristBook. On Dealer, we move your inventory, buyers, and deal history in for you, free. On Essentials, bring it in yourself with bulk add or a CSV import.